As part of our “Women on Success” Specials, I have been featuring each member of our two discussion panels. Today, I am pleased to introduce you to author Jennifer Allan.
Remember that our segments air on June 23rd at 10:00 AM EST and 12:00 PM EST, during which time I will be talking with Jennifer and four other amazing women regarding the subject of success in the emerging social media world.
Jennifer Allan was a top producing real estate broker, a published author, a speaker and a trainer.
She has written five books about the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her book shows new agents how to jumpstart their career so that they can experience success before they become discouraged and risk being just another real estate statistic.
Jennifer began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her “soulful” message, hopes to encourage the real estate community to self-correct the negative stereotypes of the profession.
Jennifer’s message to agents is that they should strive to be competent real estate advisors, rather than competent real estate prospectors. Her books are written with this philosophy in mind. The title – Sell with Soul – is really just a catchy phrase for following the Golden Rule in the day-to-day practice of real estate. Treating clients and prospects respectfully, as the salesperson him or herself would like to be treated. Being competent, reliable and fair, and motivated by a true desire to earn a commission, not just show up at closing with hand outstretched.
During her real estate career, Jennifer worked at several brokerage firms and eventually opened her own company, New Precedent Real Estate, in 2004. From 1999 through 2002, she was the top producer in her office, and is a member of the RE/MAX Hall of Fame. In her first year of selling real estate, she was the second highest producing rookie agent out of approximately 75 other new licensees.
She is a regular columnist at Realty Times and other online media outlets, and one of the industry’s most popular bloggers.