Broadcasting live from the Strategic Social Media for Healthcare Conference in New York City, the PI Window on Business will cover key sessions of the conference as well as on the spot interviews with conference attendees and participants.
In today’s post we will feature the session by Nicola Ziady, Manager, Interactive Media & Communications, Dept. of Medicine from Case Western Reserve University in Cleveland.
“Taking the Pulse of Patient 2.0: Transforming the Healthcare Industry’s Online Presence into an Engaging Marketing, Communications and PR Strategy“
Wednesday, July 28th (Session 2, 2:30 to 3:30 PM EST)
Maximizing Exposure To Your Message With Search Engine Optimization
Leveraging social media as a distribution channel to attract awareness can provide benefits for healthcare communicators on par with those achieved by keyword optimization that improves rank and visibility on search engines. Combining search engine optimization (SEO) and social media makes for a powerful marketing approach.
In this session, participants will learn how to:
- Develop techniques for advanced key phrase analysis
- Increase marketing efficacy by combining SEO to your social media strategy
- Apply new ideas for future gap analysis
Manager, Interactive Media & Communications, Dept. of Medicine
Case Western Reserve University
Nicola Ziady is the Manager, Interactive Media & Communications at Case Western Reserve University Department of Medicine. An Interactive media professional with 10+ years experience managing marketing solutions in academic medicine and healthcare environments, her specialties include; Social Media Web 2.0 Blogs, Micro-Blogs, Really Simple Syndication (RSS), Social Networking (Profiles), Social Bookmarking, Forums, Mind Mapping (information visualization), Community Building, Moderation and Management.
Link to Nicola’s Twitter Account
Add to the dialogue! Using #socialhc, tweet your questions and comments to Nicola prior to the event @nicolaziady which will be addressed as part her presentation.
To learn more about the Strategic Social Media for Healthcare Conference including other sessions, click on the following logo:
Remember to use the following link to access both the live and on-demand broadcast “Maximizing Exposure To Your Message With SEO.”