It’s the real thing . . .

Posted on June 15, 2011

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Next month, Rosslyn Analytics, which has the world’s most comprehensive portfolio of cloud-based spend data services, will unveil another chapter in its rapid growth. This announcement will be a “game changer” for organizations seeking complete control over their spend data when they want with little to no support necessary from vendors.

Whenever I read statements such as the one above, my cynicism radar goes off if for no other reason than the fact that after 25 plus years (okay 28 years if you must know) in the high tech industry, I have been inundated with proclamations of greatness that have been more sizzle than actual substance.

However, and perhaps this is the positive side of experiencing hyperbole disappointment, when the real thing does come along it shines like the proverbial beacon that is tantamount to a lighthouse in a storm.  In short, you just can’t miss it.

Having covered Rosslyn Analytics extensively over the past few years, and having had the opportunity to see them blossom into a global heavyweight in terms of an industry presence based on producing tangible results versus the availability of a seemingly inexhaustible marketing budget, like Coca Cola they are indeed the real thing!  So when they boldly announce that they are going to be making a “game changer” announcement, I stand up and take notice and, at the risk of sounding a tad bossy . . . so should you.

The key is that in the past assailing the bastion that was the ERP-based platforms that held most customers prisoner to a costly, yet unproductive journey into unrealized savings, presented what was for the most part an insurmountable obstacle for specialized vendors such as Rosslyn.  However, and with the mainstream acceptance of cloud-based SaaS solutions which have finally shed the insulting bolt-on moniker, this is no longer the case.

Or to put it another way, SaaS-based solutions no longer need to genuflect at the alter of the giant ERP players who have been reduced in many instances to little more than listing behemoths who’s existence is due to the reluctance on the part of end user clients to write off tens of millions of dollars in licensing and consulting fees.

This is of course the underlying significance of the Rosslyn announcement in that the smaller, more technologically savvy SaaS players do not require the big boys’ permission or cooperation to deliver value to their customers.

Now that is news that is worth hearing.

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