Editor’s Note: There has been a great deal of discussion lately regarding the need for procurement professionals to better market themselves and the value they bring to the organization.
Executive Coach and Branding Expert Roz Usheroff offers some pretty powerful advice that I think will help us to elevate our place within the enterprise.
Rarely will someone you are meeting for the first time come right out and say “tell me why I should listen to you.” It would be rude.
However, that is what most people are thinking . . . at least subconsciously. In other words, we are all to varying degrees bombarded with ideas and images through multiple connection points throughout the day. As a result, the brain kind of goes on autopilot “tune out” if it thinks that it as either heard the story before or decides that there will be little if any interest beyond the perfunctory social etiquette associated with the first hello.
Ironically, many believe that your success at making a lasting impression takes place within the confines of a 30 second window. While the power of your personality is certainly presented within this short time frame, the substance as to who you are and how you…
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